Consumer Insights from GrowIt!

Interview starts at 5:30 - The last time we heard from GrowIt! cofounder Mason Day he was accompanied by the other founder Seth Reed. This time, he’s joining us because he’s the data guy at GrowIt! and they have some fascinating data to share – or Insights as we will call the info this episode. Get ready to learn some of the favorite plants and current trends gleaned from hundreds of thousands of users and millions of data points. Also, this will be the very first time GrowIt! goes into detail publicly about their Insights program – a new product that will bring customized data and insights (there’s that word again…) to you – data you can use to drive decisions in your business. Let me remind you that as I shared the last time GrowIt was featured on the podcast, the team behind this unique tech company are hort people first and tech people second, so the info Mason will deliver this episode is firmly rooted in our industry and applicable for professional growers, garden center retailers and the landscape trade – our STEM listener base.

But to me, the most exciting part of this episode is NOT the current insights Mason will share. The part that has my brain spinning and thinking forward is predictive analytics – creating models and trend lines not just to claim Monstera is a hot plant with millennials (which it certainly is) but to determine why that happened and what the next in plants will be. And as Mason explains, this can be done with data. In our industry. Today. This is HUGE!

Download the GrowIt! Mobile App and learn more about this tech company: https://www.growitmobile.com/

10 Insights from the GrowIt! Plant Community: https://www.growitmobile.com/resources/gardenshops/

Past Episode with GrowIt! – What Today’s Shopper Wants: https://stempodcast.podbean.com/e/what-today%E2%80%99s-shopper-wants/

Contact Links:

Guest Mason Day: mday@growitmobile.com
Host Bill Calkins: bcalkins@ballhort.com

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