Today’s Male Shopper

Show starts at 4:23 - This episode is going to be a solocast – meaning it’ll be me the entire time with no guest. Generally, this podcast stems from my role as Product Marketing Manager for Ball Seed – where I work with many of the business units and breeding companies at Ball to position and promote products and programs available from our distribution team. The podcast is often a way to transfer technical information from our experts to you through the audio podcast platform. But here and there, I swap that hat with my other role at Ball, one of our retail business managers working with retailers and the professional growers who supply them. In past episodes, I discussed selling to different tribes or groups of customers – like business travelers, young professionals, parents, recently retired boomers and more. I have also talked about tips for being the absolute best wholesale provider for your retail customers – from a retailers’ perspective. This time, I’m going to tackle a topic that near and dear to my heart, and one in which I hold some expertise. I would say a little bit of expertise, but my wife might put that bar a bit higher. How Men Shop and more importantly Why It Matters to Lawn & Garden. I’ll start by sharing some baseline statistics and then move to some generalized shopping habit differences between men and women and finally work through some research and share ways I feel this can impact our industry – the business of selling more plants.

Past Episodes Referenced:

• Selling to Different Tribes - https://stempodcast.podbean.com/e/selling-to-different-tribes/
• Be a Power Supplier - https://stempodcast.podbean.com/e/be-a-power-supplier/
• Drama in the Garden - https://stempodcast.podbean.com/e/drama-in-the-garden/
• Tanya Brings the WOW! - https://stempodcast.podbean.com/e/tanya-brings-the-wow/
• Battling Disease with Beacon Impatiens - https://stempodcast.podbean.com/e/battling-disease-with-beacon-impatiens/

Contact Links:

Email Host Bill Calkins: bcalkins@ballhort.com
NEW! Connect on Instagram - @STEMGreenhousePodcast
#STEMGreenhousePodcast
Tweet Host Bill Calkins: @billcalkins
Connect with Ball Seed on LinkedIn: https://www.linkedin.com/company/ball-seed-co/
Follow The Gardens at Ball on Facebook: https://www.facebook.com/GardensAtBall/
See Ball Seed Videos on YouTube: https://www.youtube.com/user/BallSeedVideo